To give you inspiration for creating your own WOW moment, we compiled a list of our favorite ideas: We heard some great stories and received tons of helpful tips. We wanted to find out how small businesses were providing unique and memorable experiences for their customers - so we asked “How do you WOW! your customers?” But many of these moments will also happen during the smaller interactions you have with customers - whether through a positive interaction with your staff, or a helpful tip they receive in your latest email newsletter.Īll of these WOW moments - no matter how big or how small - will play a critical role in building customer relationships, which can lead to repeat business and valuable word-of-mouth referrals for your business. In some cases, a WOW moment will involve a well thought out marketing campaign designed to increase loyalty and boost repeat business.

If you’ve visited our blog or received our Hints & Tips newsletter recently, you may have noticed that we’ve been talking a lot about the different ways small businesses can WOW! their customers.Ī WOW! moment is an experience that leaves a lasting impression on your customers.

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